ELAINE LI
Wear the Change
"Sustainable Style for a Better Tomorrow"
ELAINE LI is a forward-thinking fashion brand committed to sustainable innovation and conscious craftsmanship.
Value Propositions
By using recycled materials to produce high-quality and durable fashion items, we aim to personalise and reduce over-consumption, promote the circular economy (e.g. garment recycling, leasing, refurbishment, etc.), and call on consumers to be more environmentally conscious through our products.
Spring/Summer COLLECTION
For this season's Spring/Summer collection, we've endeavoured to fuse fashion and sustainability to create something that's both comfortable and eco-friendly. Each piece is made from natural, renewable materials to minimise the impact on the environment, whilst ensuring that each design reflects the glamour and confidence of the modern woman.
Inspired by the warmth of the spring sun and the freshness of the summer sea breeze, the collection features light tones and breathable materials that are perfectly suited to everyday wear and a variety of occasions, our designs are designed to bring comfort and vitality to your every day.
Slow Space
Our shop is not only a space for displaying clothes, but also a place to experience the brand's philosophy and lifestyle. The overall design is inspired by nature, using warm logs, recycled materials and soft lighting to create a calm, open and textured environment. The layout of the space is simple and transparent, allowing customers to slow down and really feel the story behind each piece of clothing.
The exhibition area is located in one corner of the shop and regularly showcases artistic creations related to the brand's philosophy, the fabric development process, and sustainable fashion information, allowing customers to empathise with the brand both visually and mentally.
The workshop space provides customers with opportunities for participatory experiences, such as recycling old clothes, natural dyeing and basic sewing courses, so that ‘sustainability’ is no longer just a slogan, but a practical daily action.
To enhance the overall ambience, we have chosen a botanical-based fragrance, a light and natural blend of woody and citrus notes that evokes a sense of the forest and sunshine, and quietly perpetuates our respect for nature.
This is not only a fashion shop, but also a mobile aesthetic space. Here, fashion and responsibility go hand in hand, and the senses and emotions are synchronised, making every walk in a gentle awakening.